The track record / 2026
My work spans systems used inside multi-brand retail businesses, customer-acquisition workflows, custom applications, and client deliverables. Each project is labeled by what is complete and what is still being developed.
Measured results · clear attribution · nothing counted twiceTHE CURRENT RECORD
Project register reviewed September 9, 2026. Operating results are from the August 2026 snapshot unless otherwise noted.
9 business systems, 2 completed projects, and 2 private applications. Each counted once.
Distinct business workflows and applications, listed by name below.
ReadyCrate’s direct-mail system and the Elevation Goods SEO audit. Listed individually below.
Sales, inventory, and restocking in one portal. August 2026 snapshot.
450+ approved review replies and counting (operator estimate, September 30, 2026). August 2026 response coverage: 100%.
Sales, advertising, and email in one daily view. August 2026 snapshot.
Distinct workflows and applications used in business operations. Completed projects are counted separately; standalone website builds are excluded.
Completed acquisition and client audit work. Completion does not establish ongoing usage or a measured commercial return.
Personal applications included in the delivered-project total and identified separately from business systems.
CASE STUDIES / 01—05
Each case shows the operating problem, what I built, and the evidence behind it. Measured results, delivery status, and estimates are kept clear.
A one-click approval system turned a neglected public-facing workflow into a same-day operating standard.
A custom, phone-friendly intelligence platform replaced a dozen routine reporting logins with one trusted operating view.
An internal operator used AI-assisted strategy and implementation to improve paid performance and replace report-driven SEO with a shipping cadence.
A live portal gives 39 local makers direct access to sales, inventory, and restocking while replacing three weekly workflows and reducing the constant questions surrounding them.
At ReadyCrate, partnership outreach has to fit around running the business. I built a workflow that prepares the research and drafts, connects Airtable with Gmail, and shows me who needs a follow-up. I handle the conversations myself.
MORE SELECTED WORK
Recent work across customer acquisition, product development, and business analysis. Completed delivery and measured business results are identified separately.
A custom CRM connecting vetted prospect research, outreach stages, follow-up tracking, contacts, and deal pipelines. Keeps the next action visible from initial research through opportunity management.
Automated SEO loops run across nearly every website I manage, connecting research, prioritized changes, experiment logs, and follow-up measurement. Higher-stakes changes require approval.
Connects prospect data for homes under contract or pending to mailing-list preparation, postcard campaigns, and QR/landing-page response tracking. Completed September 2026; campaign performance and profitability are not yet established.
Connects partner research, an Airtable prospect register, Gmail outreach drafts, and daily reconciliation of actual sends and replies. Founder-led outreach stays under human control, with duplicate drafts prevented.
A sports-court contractor directory and guided project planner, with contractor data, project intake, brand design, and search measurement. Directory and planner delivery is complete; paid routing and settlement remain on the roadmap, with no revenue result claimed.
A five-page branded audit covering technical SEO, page structure, performance signals, and AI discoverability across 372 products and 23 collections, with prioritized recommendations. The 78/100 score is an audit assessment, not a measured improvement.
An always-on family dashboard for calendars, chores, shared groceries with offline support, and meal planning, used on an existing kitchen iPad, phone, or desktop.
An AI-assisted trading system with a live dashboard and configurable trading modes.
COUNTING STANDARD
01Each delivered project counts once. Business work and private applications are labeled separately.
02Standalone websites, demos, and unfinished projects are excluded. Recurring runs and improvements do not add to the total.
03Results retain their measurement period; estimates and delivery status are identified separately.
DEVELOPMENT AND PRACTICE
A working demonstration, a product in development, and related services. These sit outside the delivered-project total.
Working demonstrations, excluded from business systems in use.
A bachelor and bachelorette planning application deployed as a working product demonstration. Ongoing operational use is not established.
Distinct products being developed, excluded from completed counts. Further features for an existing application do not count as another product.
An office-management product being developed around a general contractor’s operating needs. Not yet counted as a delivered or operating system.
Commercial capabilities that organize the work but are not counted as individual systems.
Ongoing help choosing, building, and improving practical systems, anchored by the Business Systems Audit.
Web design, photography, brand identity, and creative production.
OPEN BRIEF / NEW SYSTEM
Bring the recurring task, scattered data, or operating question. We'll find the system behind it.
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